I design digital products by following the people, rules and decisions behind the interface.
Outside the screen / LondonMy Bachelor's in Computer Science taught me how software is structured. UX taught me to ask whether that structure makes sense to the person using it.
Today I work across research, product thinking, information architecture, interaction design and detailed UI, staying close to engineers and making edge cases part of the core journey.
I sit comfortably between people, business needs and technical systems.Travel and photography keep me observant. Fitness gives me discipline. Games make me notice systems, feedback and motivation from a completely different angle.
I also enjoy UX events and conversations with other designers, the kind where a small detail turns into a much bigger idea.
I start with behaviour, business goals and the awkward moments in a journey. Then I find the structure, test the important decisions and shape an interface that feels natural.
I designed the first version of LUXTJ, then came back to it after real usage showed where people were struggling. The redesign got better when I stopped polishing the reported screen and followed the friction into the surrounding journey.
I’m most interested in teams where customer journeys, operational realities and business rules meet — and where a designer can stay close enough to the people building the work to make the details hold together.
Selected LUXTJ outcomes alongside recommendations from the people who worked closely with me.
Rebuilt an unclear 9-screen setup as a 4-screen guided flow without removing any required step.
“You need people who care, adapt, take ownership and go beyond what was expected. Akshay is one of those people. Across the LUXTJ website, app and extranet, he approached every rethink with patience, openness and a genuine willingness to make the product better.”
Heatmap evidence helped move decision-critical information forward, taking the action from ignored to the most-clicked element on the page.
Owned the work from identifying drop-off through usability testing to production-ready handoff.
Led product design for the luxury-travel website and partner extranet, connecting customer and operational workflows across web, mobile and internal platforms.
Reduced friction by benchmarking leading travel platforms and redesigning hotel-detail pages to surface decision-critical information earlier, supporting faster progression towards checkout.
Four perspectives on ownership, collaboration and getting design into production.
“Akshay brought absolute clarity to our wireframe handoffs. He was remarkably receptive to technical constraints and team feedback. He doesn’t just design pretty screens; he questions assumptions, validates ideas through quick usability testing, and documents design systems so engineering handoffs are seamless. Any product team would be lucky to have Akshay's creative problem-solving skills.”
“What stood out was his strong sense of ownership, clear UX thinking, and ability to tell the story behind his design decisions in a way that made complex problems easier to understand.”
“He understands user needs and works well with developers to turn ideas into practical solutions. Akshay was open to feedback and clear in communicating his design decisions.”
“He communicated his ideas clearly, was open to feedback, and worked closely with the development team to make sure the designs were practical and delivered as intended.”
Have a Product or UX role, a complex workflow or an interesting idea? I'd like to hear about it.