Work / 2022-2026

A few problems I followed past the screen.

Four case studies across customer travel, partner operations, AI onboarding and digital health — each focused on the decisions that changed what happened next.

Project archive

Other product contexts I've worked in.

Enterprise software, editorial products and mobile experiences across full-time, contract and freelance roles.

02

Proficonlabs

UX Designer

Enterprise dashboards, CRM workflows and an AI-supported website-building product, including Orra Jewellery , a Tambola-based rewards experience redesigned around a clearer game loop.

When
Oct 2024 - Sept 2025
Contribution
Reduced Simpo AI onboarding from 8 steps to 4 and a common ops task from 9 clicks to 4; for Orra, the redesigned game loop more than doubled weekly app opens.
03

Halohues Studios

UI/UX Designer

Reduced image conversion time by 40% by designing a simpler workflow for VFX artists, making technical controls easier to understand and reducing unnecessary steps in the conversion process.

When
Jan 2024 - Oct 2024
Context
India
04

Bratha Private Limited

UI/UX Designer

Improved app usability by 45% by redesigning core mobile journeys, simplifying navigation, reducing friction, and making service discovery easier for users.

When
July 2023 - Oct 2023
Context
India
05

Freelance

UI/UX Designer

Designed and improved key mobile experiences for AstroSutraa, a consumer astrology platform that reached 100K+ Android downloads, focusing on clearer navigation, content discovery, and usability.

When
Dec 2021 - June 2023
Context
Project-based
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