Selected work / 01Luxury travel · Customer experience
A closer look at how I solve product problems.
Three detailed case studies across customer travel, partner operations and evidence-informed digital health, followed by a concise project archive.
02Open case study LUXTJ Extranet
The operational product behind listings, bookings, staff, offers and payments.
What changedBrought scattered partner tasks into one workspace so teams could manage the trip behind the promise.Five operational areas · One connected workspace
03Open case study ScotCare
An evidence-informed care-navigation concept designed around safety, clarity and continuity.
What changedGives people a safer way to understand what happens next while they wait for human care.Safety · Clarity · Continuity
Project archive
Other product contexts I've worked in.
Enterprise software, editorial products and mobile experiences across full-time, contract and freelance roles.
Proficonlabs
UX DesignerEnterprise dashboards, CRM workflows and an AI-supported website-building product, including Orra Jewellery ↗, a Tambola-based rewards experience redesigned around a clearer game loop.
- When
- Oct 2024 - Sept 2025
- Contribution
- Simplified navigation and reusable interface patterns for internal tools; for Orra, applied the Hook model to restructure triggers, actions and rewards, increasing app opening rate by up to 60%.
Halohues Studios
UI/UX DesignerReduced image conversion time by 40% by designing a simpler workflow for VFX artists, making technical controls easier to understand and reducing unnecessary steps in the conversion process.
- When
- Jan 2024 - Oct 2024
- Context
- India
Bratha Private Limited
UI/UX DesignerImproved app usability by 45% by redesigning core mobile journeys, simplifying navigation, reducing friction, and making service discovery easier for users.
- When
- July 2023 - Oct 2023
- Context
- India
Freelance
UI/UX DesignerDesigned and improved key mobile experiences for AstroSutraa, a consumer astrology platform that reached 100K+ Android downloads, focusing on clearer navigation, content discovery, and usability.
- When
- Dec 2021 - June 2023
- Context
- Project-based
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